ROBERT WALTERS
EGUIDES & WHITEPAPERS
The purpose of this guide is to help hiring managers understand how their hiring practices may be biased, and exactly what steps they can take (tools and technologies included) to tackle discrimination, enable equality, and foster belonging in the hiring process and beyond.
I wrote this guide to address founders who have recently raised a new series of funding. As a recruitment business specializing in recruiting mid-to-senior level roles at high-growth startups, we wanted to place ourselves front and center as thought experts on the art of hiring the perfect candidates for those essential roles. By interviewing our top performing managing consultants as well as Bay Area leaders, I was able to write a guide that would serve as a value-add sales tool for our recruiters to initiate conversations with founders and VC partners.
I wrote this ebook to address an issue I’m very passionate about: workplace burnout and mental health in the workplace. It’s the result of extensive desk research as well as interviews with Bay Area experts on the topic. I organized a panel launch event to coincide with the launching of the book, which resulted in a vast amount of warm leads for the business.
I wrote this guide at the start of the COVID-19 pandemic to address the need for businesses to continue to onboard new employees remotely during shelter-in-place. The goal was to provide actionable and localized advice to founders and business leaders in the high-growth San Francisco startup space. This guide was used as sales collateral for client outreach by the consultants at my company.
articles on mental health
articles on diversity and inclusion
articles addressing specific job functions
ASHLEY CHLOE INC
Company: Ashley Chloe Inc. (Rowkin)
Project Type: Informative Content/Blog/Thought Leadership
Keywords Targeted:
How do wireless headphones work, tiny bluetooth earpiece, wireless, bluetooth earbuds, Discrete earbuds
Project Goals:
-Drive organic traffic
-Turn information seekers into transactional customers
Company: YoDerm
Project Type: SEO Strategy
Project Goals:
-Increase organic ranking for keywords related to “Latisse” and “Finasteride”
Results:
Page # 1 on SERPS for “Latisse”-related keywords
Page #2 on SERPS for “Finasteride”-related keywords
Company: Ashley Chloe Inc. (Rowkin)
Project Type: Gift Guide
Project Goals:
-Leverage increase in holiday traffic for keywords related to “gift guides”
-Generate Leads
-Boost Holiday Amazon Sales
Company: Ashley Chloe Inc. (Ashley Chloe)/ LadyBossBlogger
Project Type: Guest Blog
Project Goals:
-Generate powerful backlinks
-Leverage LadyBossBlogger’s Audience
-Be a Thought Leader in the Industry
Company: Ashley Chloe Inc. (Ashley Chloe)
Project Type: Video (Note: Video concept by me, filmography by: Sophia Liu)
Project Goals:
-Brand Awareness (Encourage social-sharing)
-Generate video content that is interesting to target market
-Promote Ashley Chloe as a lifestyle brand
Company: Ashley Chloe Inc. (Rowkin)
Project Type: Blog
Project Goals:
-Lifestyle-driven content
-Increase Organic Traffic
Company: Ashley Chloe Inc.
Project Type: Influencer Marketing/Interview/Blog
Project Goals:
-Leverage Influencer’s Followers
-Generate Backlinks
-Create Interest-Driven Content for Target Audience